Budweiser, America’s largest brewer, has raised $ 1 million from a depleted collection of 1,936 cans of NFT beer launched on the Ethereum blockchain. The company announces, “Budverse Cans Heritage Edition. Comprised of 1,936 unique digital cans, representing 1936, the year of the first Budweiser can, each NFT is one of a kind and generated using photos, ads and designs archived from all of Budweiser’s history . Each NFT will act as an entry key to the Budverse, unlocking exclusive perks, rewards and surprises for all NFT holders. “
They don’t provide more details on this Budverse, whose top 36 Gold Edition NFTs give you a VIP ticket initially sold by the company for a fixed fee of $ 999.
Some of those who bought them have already multiplied their investment by 32. One of these NFT cans was sold in the secondary market for 7 ETH, valued at $ 32,000.
As can be seen above, some of them leave for 5 or 6 ethers, and this only a few days after being sold. According to Opensea, there are 1,500 items and 1,000 owners with a floor price of 0.44 ETH ($ 2,000) and total volumes of almost 400 ETH ($ 1.8 million).
Budweiser also bought the Beer.eth domain name for 30 ETH, currently worth $ 140,000, showing that this giant is clearly experimenting with new ways to attract a new audience or retain the one it owns. .
It was after Stella Artois ran commercials for digital horse racing Zed Run in the Metaverse, Budweiser went much further to implement what is sort of a new business model or method of outreach.
To the metaverse
Budverse has something to do with the Metaverse, but it’s not clear what exactly.
The speculative element is therefore built into the entire design of the process. We don’t know what exactly we’re getting, there’s a lottery side in that we might get something rare, although there’s a good chance you’ll get the most common “floor”. We’re not sure exactly how the funds will be performing compared to what the company says it wants to do.
Some NFTs in the collection are owned by the project. The initial collection is therefore low, with an overall amount of between 1 and 3 million dollars. The hope is that execution will dramatically increase the value of NFTs sold on the secondary market.
Budverse, Budweiser in the Metaverse. What are they going to do there? They could just set up a gallery there to showcase these NFTs, and then maybe organize a few events. Music, but they could also play quarterly earnings talks there.
Instead, they could have a real store to showcase their freshest beers, and maybe even the ones we have in the corner stores, and let you actually buy them.
So it’s not a wow, but in our opinion, the whole Metaverse isn’t really a wow. It is not a complete revolution like the Internet was for paper and communication on a larger scale. Rather, that’s what the fax to telegram was. An improvement and a better, but still in the same dimensions if you will.
This is potentially something. It’s not revolutionary, but imagine if we could go to the Shenzhen market and see everything in 3D, instead of one-way videos, and actually order whatever they’re on display.
Industrial exhibitions are very relevant. They are usually concentrated in the capital and even for those who live in London they are quite remote. They can be replicated on the Metaverse right at your fingertips. All the companies and all the innovations or services that they boast about or that they simply offer.
America’s largest brewer, Budweiser, sells NFTs from its depleted collection of 1,936 beer cans for nearly $ 1 million through Ethereum. Some lucky buyers have already tripled their investment in the secondary market. Budweiser is therefore entering the metaverse which, while it does not revolutionize our lives like the Internet did in its time, drastically changes our view of things and our range of possibilities.